At Niji Essence, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and safeguard your data when you visit our website or make a purchase.

1. Information We Collect

We collect personal information from you in the following ways:

Directly from you: When you create an account, place an order, sign up for our newsletter, or contact us, we may collect your name, email address, shipping address, billing address, phone number, and payment details.
Automatically through your interactions: When you browse our website, we automatically collect certain information using cookies and similar tracking technologies. This may include your IP address, browser type, device information, pages viewed, time spent on our site, and referring URLs.
From third parties: We may receive information about you from payment processors, shipping carriers, or advertising partners to help us fulfill orders and improve our services.
2. How We Use Your Information

We use the information we collect for the following purposes:

To process and fulfill your orders, including payment processing, shipping, and order confirmation.
To communicate with you about your orders, account, or customer service inquiries.
To send you promotional content, newsletters, and marketing communications (you may opt out at any time).
To personalize your shopping experience and recommend products that may interest you.
To improve our website, products, and customer service.
To detect, prevent, and address fraud, security, or technical issues.
To comply with legal obligations.
3. Sharing Your Information

We may share your personal information with third parties in the following circumstances:

Service Providers: We share your information with trusted third-party partners who help us operate our business, such as payment processors (e.g., Shopify Payments), shipping carriers, email marketing platforms, and IT support services.
Advertising Partners: We may share your information with advertising partners, including social media platforms and ad networks, to show you ads on other websites that are more relevant to your interests. This is often done through cookies and similar tracking technologies.
Legal Compliance: We may disclose your information if required by law, regulation, legal process, or government request, or to protect the rights, property, or safety of Niji Essence, our customers, or others.
Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new owner.
4. Your Privacy Rights and Choices

4.1 Opt-Out of Targeted Advertising

Sharing of personal information for targeted advertising based on your interaction on different websites may be considered "sales," "sharing," or "targeted advertising" under certain U.S. state privacy laws (such as the California Consumer Privacy Act (CCPA) and similar laws in other states).

Depending on where you live, you may have the right to opt out of these activities. If you would like to exercise this opt-out right, please follow the instructions below:

Global Privacy Control (GPC): If you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are located, we will treat this as a request to opt out of activity that may be considered a "sale" or "sharing" of personal information or other uses that may be considered targeted advertising for the device and browser you used to visit our website.
Manual Opt-Out: You may also opt out manually by clicking the "Do Not Sell or Share My Personal Information" link in our website footer or by contacting us directly at contact@nijiessence.com.
4.2 Other Privacy Rights

Depending on your location, you may also have the right to:

Access: Request a copy of the personal information we hold about you.
Delete: Request that we delete your personal information, subject to certain exceptions.
Correct: Request that we correct inaccurate or incomplete information.
Data Portability: Request a copy of your data in a portable format.
Withdraw Consent: Withdraw your consent for marketing communications at any time.
To exercise any of these rights, please contact us using the details in Section 8 below. We will respond to your request within the timeframes required by applicable law.

5. Cookies and Tracking Technologies

We use cookies and similar technologies to:

Remember your preferences and shopping cart items.
Analyze website traffic and user behavior.
Deliver targeted advertisements.
You can manage your cookie preferences through your browser settings. Most browsers allow you to block or delete cookies, but doing so may affect your experience on our website.

6. Data Security

We take reasonable technical and organizational measures to protect your personal information from unauthorized access, loss, misuse, or alteration. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

7. Children's Privacy

Our website and services are not intended for children under the age of 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately so we can take appropriate action.

8. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please reach out to us:

Niji Essence
Email: contact@nijiessence.com
Customer Service Hours: Our team responds to all inquiries within 24 business hours.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will post any changes on this page with an updated "Last Updated" date. We encourage you to review this policy periodically.